In one of the stranger products announced at CES 2020, Bic has announced “The Next Bic Thing,” a connected razor.
According to Engadget, the razor looks like a standard five-blade razor, but captures “tons of shaving data, including temperature, humidity, hair density, shaving speed, number of strokes, time spent shaving, blade dullness and even water use.” Bic plans on using the data to build the next generation of shavers.
The razors use motion and environment sensors to see how someone is using the razor, including number of strokes, details about each stroke and even how much water is being run over the blade.
“The aim is to measure how users shave in a more precise way than ever before,” Thomas Brette, Bic’s Innovation & Insights Officer, told Engadget. “To do that, we can capture each razor movement precisely using electronics inside the razor. That information is transmitted to the cloud, where it’s processed by an AI system to show the user’s precise shaving habits.”
Given the complexity of the devices, they will not be mass produced. Instead, they’ll be sent to a small group of testers. Of course, Bic hasn’t said how they plan on handling false data. It’s a safe bet that, just for laughs, someone will try shaving non-human hair—such as a stuffed animal—imagining Bic’s engineers struggling to make sense of it.