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In a surprising twist to Europe's ongoing tussle between digital publishers and user privacy tools, Germany's Federal Supreme Court has revived a long-dormant lawsuit that could re...

Google Ends Manual Language Targeting in Search Ads by 2025 for AI Shift

Google's advertising ecosystem is undergoing a significant shift as the tech giant prepares to eliminate manual language targeting from its Search campaigns, a move that could resh...

German Court Revives Axel Springer Suit Against Adblock Plus

In a surprising turn of events that could upend the digital advertising ecosystem, Germany's Federal Court of Justice has revived a long-dormant legal battle pitting media giant Ax...

LinkedIn Updates Thought Leader Ads to Sponsor User Event Posts

In the evolving world of professional networking, LinkedIn has introduced a significant update to its advertising toolkit, allowing brands to sponsor user-generated posts that prom...

Walmart Renegotiates Non-Exclusive Ad Tech Deal with Trade Desk

In the competitive world of digital advertising, where tech giants vie for dominance in programmatic ad buying, a subtle shift in partnerships can signal broader industry tremors....

Google Launches Ads Diagnostics Tool for Cart Data Conversions

In the ever-evolving world of digital advertising, Google has introduced a significant enhancement to its Ads platform: a diagnostics tool specifically designed for conversions wit...

Google Restricts EU Political Ads to Meet TTPA Rules by 2025

Google's Sweeping Changes to Political Advertising in Europe In a move that underscores the growing tension between tech giants and European regulators, Google ha...

Magnite Mulls Lawsuit Against Google Over Ad Tech Monopoly

In the escalating battle over dominance in digital advertising, Magnite Inc., a leading independent sell-side platform, has signaled its readiness to pursue legal action against Al...

Digital Ad Fraud Costs $88B in 2023, Set to Reach $172B by 2028

In the digital advertising world, where billions of dollars change hands annually, one persistent shadow has loomed unchanged for over a decade and a half: ad fraud. Despite techno...

Snap Q2 2025 Revenue Misses at $1.34B Amid Ad Glitch, Competition

Snap Inc., the parent company of Snapchat, is grappling with persistent challenges in its advertising business that are casting a long shadow over its otherwise promising advanceme...

OpenX Sues Google Over Anticompetitive Digital Ad Practices

In the escalating battle over dominance in digital advertising, adtech firm OpenX has launched a significant legal challenge against Alphabet Inc.'s Google, alleging a pattern o...

Amazon Eyes Ads in Alexa Plus to Offset AI Costs Amid Privacy Concerns

Amazon's latest push into artificial intelligence with Alexa Plus is stirring debate among smart home enthusiasts and industry watchers alike. Launched earlier this year as a ge...

Google Pitches Ads in AI Search Responses to Marketers

Google's advertising empire, long dominant in traditional search, is now aggressively expanding into its artificial intelligence-driven features, with a fresh pitch to marketers ai...

Microsoft Advertising Rolls Out Website Exclusions for Precise Targeting

In a move that underscores Microsoft Advertising's push toward greater advertiser control amid intensifying competition in digital marketing, the platform has rolled out new websit...

UC Berkeley Dropouts Raise $28M for Ethical AI Marketing Startup

From Campus Halls to Startup Stardom In the bustling world of artificial intelligence startups, a pair of University of California, Berkeley dropouts have captured signific...

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