A great viral ad is one that you have no idea is a viral ad until the people behind the viral ad are forced to make it clear exactly what the ad is hawking.

A new viral campaign for the Julianne Moore and Chloë Grace Moretz-helmed remake of the horror classic Carrie does just that. Check it out:

The agency behind the video is Thinkmodo, who you may know as the firm behind such viral hits as the iPad Head Girl, the Shaving Helmet, and the Times Square TV Hack. A couple of years ago, we talked to the company’s co-founder about what makes a video go viral.

“For us, it’s key to have fascinating, entertaining content, and that’s what makes something go viral,” he said. “We end our videos with a question mark so we can engage the viewer and make them…connect more with the brand.”

Basically, your video is only going to go viral is it’s awesome enough that thousands or even millions of people want to share it. It’s that simple. You have to put just as much (if not more) effort into making your video interesting as you do placing your product at the forefront.

As of the writing of this article, “Telekinetic Coffee Shop Surprise” has well over 4 million views on YouTube in just one day. The Carrie remake hits theaters on October 18th.

Image via YouTube