The world is indeed getting more connected whether you like it or not. Latest data show that almost half of the world’s population are actively logging into the social media platform of their choice. Users are updating whatever it is they want the world to know while becoming targets for annoying notifications and the occasional online troll in the process.
The modern day phenomenon known as social media continues to lure in new users to the digital world every day. In fact, there are now 3.028 billion people actively logging into a social network platform these days according to Mashable. That’s a pretty big number considering that the world only contains roughly around 7.5 billion people, which means that around 2 out of every 5 people on the planet are busy at least at one point during the day posting something to the web, though a considerable portion of these posts could just be selfies that friends are obliged to like.
— Matt Navarra ⭐️ (@MattNavarra) August 7, 2017
As expected, Facebook and its subsidiaries maintain a substantial lead over their competitors. The Menlo Park-based social media giant has around 2.047 billion active users, according to The Next Web. Subsidiaries WhatsApp and Messenger also breached the billion active users mark as the two platforms have around 1.2 billion users each. Meanwhile, YouTube has around 1.5 billion active users, Instagram has around 700 million monthly active users (MAU), Tumbler has 357 million and Twitter has 328 million MAU.
Updated 2017 stats are in! The top social media platforms ranked by monthly active users (MAU) ?[Source: https://t.co/lvgRtfhV0a] pic.twitter.com/ub86iSG5FI
— Buffer (@buffer) August 3, 2017
As a whole, the number of social media users continues to grow. The report states that social media users grew by 4 percent quarterly or around 121 million new users since April of 2017. Obviously, these users are not Twitter fans as the company posted zero growth in its user base.
Interestingly, penetration rate varies greatly between regions. North America leads in usage with 66 percent of its population using social media according to The Market Mogul. South America ranks second with 59 percent while East Asia is ranked third with a penetration of 57 percent. Meanwhile, the bottom three regions are South Asia at 15 percent, Africa at 14 percent and Central Asia at 7 percent.[Featured Image by Pixabay]