E3 2013 doesn’t officially kick off until tomorrow, but the major players will hold their press conferences today. Before that happens, Activision wants to steal a little bit of their thunder with a massive 30-minute gameplay demo of the latest Call of Duty title.

As was revealed during the Xbox One reveal, Call of Duty: Ghosts will be a next-gen launch title for the Xbox One and PS4. The title will be going up head-to-head against Battlefield 4 which got its own long trailer earlier this year. Now you can compare the two to find which next-gen shooter you’ll be pledging allegiance to in October.

You can bet that Activision will be at the Microsoft press conference today to reveal more gameplay footage of Call of Duty: Ghosts running on the Xbox One. You’ll also probably hear the words “innovative,” “exclusive,” and “cinematic” thrown around quite a bit.

Call of Duty: Ghosts will be out later this year for Xbox 360, PS3, Xbox One, PS4 and PC. There’s no mention of a Wii U version yet, but I wouldn’t hold my breath.