In January 2018, a lot of marketers expressed frustration with Facebook—some even gave up on the platform altogether—after noticing a sharp decline...
Small businesses are feeling very positive these days. According to the National Federation of Independent Businesses (NFIB), this optimism has reac...
What value do you offer your clients? This is a very important question that a lot of companies struggle to answer. It's also a question that you ha...
Do you really know who your customers are? You might believe your product is popular among millennials when in reality your main consumers are 50-ye...
Even if you already have a strong customer base, you can grow it further by building a branded community around your business. Many consumers are drawn to these communities because...
Words are powerful. For marketers, they can mean the difference between successful conversions or a failed campaign. Certain words can pique a custo...
Jeff Bezos is the founder and CEO of Amazon, a company that only sold books online when it launched in 1994. Today, Amazon sells virtually any consu...
Most business owners would agree that employee morale is vital to a company's success. Satisfied employees get along better with their co-workers, m...
Most people never think twice about the colors that their favorite brands use. However, businesses spend a lot of time and money deciding on which h...
A recent LinkedIn employment report has revealed that the US job market is hale and hearty. The country's unemployment rate is down across the board...
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