Buffalo Wild Wings Experiments With On-Table iPad Ordering


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After an initial pilot program in Toronto, Buffalo Wild Wings is expanding a program that will allow the restaurant’s patrons to order their food from an iPad at their table. The goal is to speed up and enhance the customer experience, not to replace the restaurant’s regular wait staff. In fact, the chain hopes that allowing customers to order from iPads on the table will allow the wait staff more freedom to interact with customers.

The program was originally launched in one of the chain’s Toronto locations, and has now been expanded to a restaurant in Minneapolis. The iPads used at the tables are in a Hubworks case that includes an extended battery and credit card reader.

The program is definitely in its early phases, so don’t look for an iPad at your local Buffalo Wild Wings just yet. It will be interesting to see how this program performs.

What do you think of ordering from an iPad? Let us know in the comments.

[Source: ComputerWorld]