Budweiser is looking to celebrate its iconic logo with a new can design this Spring. The Anheuser-Busch brand will unveil a new bowtie-shaped can on May 6th.
The can, will be a few drop short of the full 12-ounce can you’re used to – clocking in at 11.3 ounces. With the fewer ounces of beer comes fewer calories per can – 8.5 fewer to be exact.
“This can is certainly a conversation starter: eye-catching, easy-to-grip, trendy and – according to our research – very appealing to young adults,” Budweiser innovation head Pat McGauley said. “It’s a beer can like no other.”
“This can is incomparable, like nothing you’ve ever seen before,” said Pat McGauley, vice president of innovation for Anheuser-Busch. “The world’s most iconic beer brand deserves the world’s most unique and innovative can. I think we have it here.”
The cans will come in 8-packs.
Of course, the bowtie can resembles the long-time Budweiser logo, and that was the goal.
“Though there is no written documentation on the origins of the Budweiser bowtie, it is a brand icon found the world over. According to company lore, the bowtie was introduced when too many people were using the “Bud” bar call too frequently, so the double triangles were added to emphasize the full Budweiser name,” says Budweiser.