Budweiser Super Bowl Ad Gives Me The Warm & Fuzzies

My god, there are a lot of quality Super Bowl advertisements that have been leaked before Sunday’s big game. You’ve got the Soup Nazi Acura ad, Audi’s perfectly soundtracked vampire-...
Budweiser Super Bowl Ad Gives Me The Warm & Fuzzies
Written by Josh Wolford
  • My god, there are a lot of quality Super Bowl advertisements that have been leaked before Sunday’s big game. You’ve got the Soup Nazi Acura ad, Audi’s perfectly soundtracked vampire-killing ad, Matthew Broderick reliving one of my favorite movies ever, and even dogs barking the Imperial March.

    This Budweiser ad, running during the Super Bowl, gives all of those a run for their money.

    “Flash Fans” takes a simple premise and turns it into two minutes that might induce some man tears across our neighbor to the north. It begins with this explanation:

    We told two Port Credit, Ontario teams we were shooting a documentary about rec league hockey.

    We lied.

    Throw in some shocked ordinary Joes, some spirited hockey camera work, and a kerfuffle reference and you’ve got an incredibly solid Super Bowl commercial. Check it out below:

    One YouTube commenter sings its praises:

    Every person that has ever had a dream of being an athlete, dancer, musician, etc. has dreamed of having an experience like this. These ordinary people had the opportunity to live their childhood dream for 1 night, and I guarantee they’ll never forget it… Phenomenal ad, great job Budweiser!

    Although giving average people the change to experience something special is a practice that most everyone in the world can get behind, the ad will only be airing in Canada. I don’t know about the rest of America, but even as an American who isn’t that huge of a hockey fan I wouldn’t be upset to see this ad during a commercial break.

    Budweiser, I probably won’t be drinking your beer during the game, but I must say, as far as advertising goes, you’re doing it right.

    Get the WebProNews newsletter delivered to your inbox

    Get the free daily newsletter read by decision makers

    Subscribe
    Advertise with Us

    Ready to get started?

    Get our media kit