Brave web browser is making inroads in the market, announcing it now has 20 million monthly active users and 7 million daily active users.
Brave is distinguishing itself as a browser that focuses on privacy and security. By default, the browser is considered to be more secure than Firefox. At the same time, thanks to its Chromium engine—the same engine that powers Google Chrome and Microsoft Edge— Brave generally offers top-tier performance, often beating rivals.
When it comes to monetization, Brave uses a somewhat unique method. The browser aggressively blocks ads, but gives users the option of seeing ads from Brave’s own network that, again, emphasizes privacy. This model seems to be a hit for all parties, as Brave boasts a click-through rate of 9%, well above the industry average of 2%.
In addition, Brave allows individuals to become verified content creators. Other users can then use Brave’s own cryptocurrency, Basic Attention Tokens, to tip their favorite content creators.
Brave’s features and performance seem to be gaining traction. The browser’s current 20 million monthly active users is up from 8.7 million a year ago. Similarly, the 7 million daily active users is up from 3 million a year ago. Since Apple began allowing users to set their default iOS browser in iOS 14, Brave’s daily active iOS users has grown 34%.
At a time when Mozilla is still struggling to break free from its dependance on Google subsidies, and other major browsers are bundled with operating systems, it’s good to see an independent browser succeeding with an innovative approach to monetization and sustainability.