Booyah, one of the companies gaining buzz in the check-in service space, has announced a new product check-in feature for its MyTown game/service.

With the feature, users can use their iPhone camera to scan barcodes of products to unlock points and earn virtual goods, as the company puts it, "creating a game out of real life items."

"We first made the location check-in fun," says Booyah CEO Keith Lee. "Now we’re making products fun. It adds a whole new layer on top of the MyTown experience."

"It’s a holy grail for marketers and brands to have their target audience actually hold their products in their hands," adds Lee. "It’s as close as you will get before point of sale. Not to mention that a consumer’s product check-in history is invaluable data."

This could make the whole check-in trend all the more appealing to businesses looking to sell their products. MyTown already boasts over two and a half million active users.

MyTown lets users "buy and own" their favorite real-life locations, and collect rent when other people check-in to their shops.