Bobby Knight refused to call the Kentucky Wildcats by their name on ESPN segments over the weekend. The former Indiana coach, instead, said “that team from the SEC,” when asked who was most likely to be upset this weekend.

The topic is gaining widespread media attention, being featured in an article on USA Today.

Many are saying that it’s one thing to cheer for a team you used to coach, but it’s something else to openly disrespect the opposition, especially when you’re not a coach, you’re an ESPN sports analyst.

But the famed coach is no stranger to garnering media attention for his erratic behavior:

Knight does not hide his hatred of the the Wildcats or Coach Calipari.

Even after hearing Knight’s criticism, John Calipari has nothing but respect for the coach.

In a speech in Wabash, Indiana, he claims that Kentucky players don’t even go to class. At the time, Kentucky had the second highest GPA in the SEC.

The rules of non-bias in sports commentary seem to not apply to Bobby Knight. He has played by his own rules since he was a coach. When throwing chairs and choking players becomes the norm, you can’t really expect common courtesy to enter into the picture.

Matt Jones at Kentucky Sports radio was one of the first to cover the story.

A Spokesman at ESPN issued a rare “no comment” to Knight’s refusal to utter the name of the team he hates.