Bloglovin' Aims To Get Some Google Reader Users With New Apps

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Bloglovin', one of the many news reader apps that would like to get some of Google Reader's users on board as the service dies, has launched new apps for iPad and Android. Previously, it was only available on mobile via iPhone and web apps.

"With the new bloglovin iPad & Android apps, you can add any blog on the web to your personal feed, read articles from your favorite blogs in one beautiful feed, and discover the best posts in fashion, beauty, interior design, food, DIY, and other lifestyle categories," a spokesperson tells WebProNews.

Obviously this won't be the ideal Google Reader replacement for all users, but for those whose interests are in line with those mentioned, it could be worth at least giving a shot. Its users are 90% women, according to the company, which compares itself to Pinterest in that way, and says it drives "significant traffic with that demographic."

Bloglovin' already has 2 million users, and 4.5 million unique monthly visitors. In fact, the service went from 3 to 4.8 million uniques over the first six to seven weeks after the Google Reader announcement.

Last year, Betaworks participated in a $1 million seed funding round in Bloglovin', which is interesting, considering that the company also owns Digg, which is readying its own Google Reader competitor. Other investors include Lerer Ventures, RRE Ventures, Bruce Jaffe, Hank Vigil, and Fritz Lanman.

"Bloglovin' sits across from Digg and is also a BetaWorks company," the spokesperson says.

This is an interesting strategy on Betaworks' part going after the Google Reader crowd with multiple products as opposed to a one-size-fits-all approach. More on what Digg is up to here.

The apps can be found in Google Play and the Apple App Store.

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.

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