Microsoft announced on Wednesday that it is launching personalized cards on the Bing Homepage, which will let users keep track of news, weather, flights, stocks, and eventually more. Kind of like an early version of Google Now on the desktop, only Bing.

The personalization utilizes technology that the company uses in its Cortana offering for Windows Phone 8.1. Users can set up their interests in the Bing settings.

You just need to sign into your Microsoft account, set up the interests, and then Bing will let you know about things when “appropriate”. It uses the examples of delayed flights or stock changes.

“The best part?” Bing program manager Chen Fang writes. “As long as you’re signed in, Bing will remember your interests and notify you, as appropriate, across a range of Bing-powered Microsoft services, such as Cortana and the Bing Sports app, for example.”

This is obviously Bing’s answer to Google Now, which recently made its way to the desktop as well. Google has added a lot of features and cards to its offering since first launching, and it sounds like Bing will do the same.

Remember when Google had a personalized homepage?

Images via Bing