Bing Webmaster Tools Gets Geo-Targeting, New Malware Tool

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Microsoft has launched two new features for Bing Webmaster Tools: a new malware tool and geo-targeting.

If Bing detects that a site is serving malware (either willingly or unwillingly) it will send a notification to the webmaster in Bing Webmaster Tools, as well as alert users before they actually visit the site.

"The new Malware tool provides information about the malware we detected on the site," Bing says in a blog post. "Previously some of this information was encompassed in the Crawl Information tool, but with the new Malware tool you not only get access to more details that help you understand the nature of the issue, it also allows webmasters to submit and track a malware re-evaluation request once they have cleaned their site."

When a webmaster submits a request, they can immediately track the status and progress right inside the malware tool.

With geo-targeting, webmasters can provide Bing with info about the intended audience of their site or of a section of their site.

"Whereas other Webmaster Tools let you geo-target sites only at the site level, Bing Geo-Targeting provides you with a more flexibility: multinational sites do not need to verify each section they want to geo-target separately," says Bing. "Instead, Bing allows you to define a country affinity for your entire website or for sections of your website from within a single view and from within a single site account."

Geo-targeting can be done at the domain level, the subdomain level, the directory level or the page level. Geo-targeting input will be used as one of many signals Bing uses when determining when and where to show your pages to users.

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.

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