Bing Says It's More Relevant Now In The UK

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Bing announced that it's rolling out some updates to its UK site, including some design tweaks, speed adjustments, and some changes that have improved relevance.

The design adjustments allow for the homepage image to be displayed larger (as seen above). Bing users often cite the homepage images as one of the more pleasing elements of using the search engine. Now, the UK version essentially matches the US version.

"In addition the results themselves are cleaner. Removing the information on the left of the page and minimising the header raises the level of consistency and predictability while making it easier for you to scan the page and quickly find the information you want," said Bing's UK Team on a company blog. "Increasing the space between lines improves readability and optimises the page for touch devices."

"The new experience is more than skin-deep. You will also notice faster page-load times and improved relevance under the hood," the team added. "After all, Bing’s goal is to help you spend less time searching and more time doing. Changing how Bing looks is the next big step in doing just that."

Do you think Bing's search results have improved?

A couple months ago, Microsoft revealed "The New Bing," as a completely redesigned social search interface in the U.S. No sign of that in the UK so far.

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.

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