Bing Ads To Get Landing Pages By Match Type

Chris CrumSearchNews

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Bing announced that it will soon launch unique landing pages by match type for Bing Ads.

"Want to assign a unique destination URL for each of your bidded keyword match types within the same ad group?" writes Pruitt, on the Bing Ads blog. "What about the ability to pause or resume bidded match types independently even if they are for the same keyword? With Landing Page by Match Type, you'll be able to do both within Bing Ads Editor and our user interface (UI). You can even assign unique params for each bidded keyword match type."

"Under this new functionality content match will only show up if you have a keyword level content match bid or if your ad group is running only on the content network," she says. "Previously, content match was displayed along with exact, phrase and broad match if you had ad groups running on our search and content network."

It can take up to 12 hours for Landing Page by Match Type to actually be enabled for your account, but your ads will continue to serve during that time. The campaigns tab, however, will not be functional.

To use the feature, you need to be using Bing Ads Editor version 8.3 or higher.

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.