In this modern age, e-commerce is one of the most demanding businesses all over the world, and every single person wants to get into it.  For having a successful online business in e-commerce, you have to work on various factors using multiple tools. 

These tasks include email marketing, social media marketing, ad generation, lead generation, and many more. In 2026, with AI and automation, email marketing is getting smarter; it’s time for simpler, budget-friendly options that pack a punch.

But the main issue is that most people only know about Klaviyo, and because of its complexity and pricing, they are not able to use it. When I worked with an e-commerce client, he also faced the same issue, and AI recommended him a few options that helped him. 

And that triggered me to share them with you. I created this content. In this blog post, I will discuss the best Klaviyo alternatives for 2026, which are simpler and smarter.

What is Klaviyo?

Klaviyo is a customer relationship management (CRM) and marketing automation platform that uses AI. It was made just for business-to-consumer (B2C) e-commerce brands. It’s the central customer data hub that works with e-commerce platforms like Shopify and WooCommerce to give you a real-time view of customer behavior.

This platform allows you to use that data to deliver super personalized, automated experiences across all channels, email, and SMS. Some of the key features are advanced audience segmentation and automated flows.

It also has some AI-powered tools for predictive analytics and content creation. Klaviyo helps you go from sending generic mass emails to data-driven marketing and gets customers to come back and make more money.

Top 7 Klaviyo Alternatives for 2026

1. Omnisend – Best for E-commerce Automation

Omnisend is an all-in-one marketing automation platform for e-commerce businesses to drive sales through email, SMS, and push notifications. It has powerful pre-built automation workflows and advanced segmentation. This is based on shopping behavior, so you can send highly personalized messages. 

Omnisend helps businesses get strong ROI and revenue growth by centralising omnichannel efforts, with 24/7 support and in-depth analytics for data-driven decisions.

2. ActiveCampaign – Best for Advanced Automation

ActiveCampaign is a beast of an app that combines email marketing, a CRM, and advanced marketing automation. This helps you to streamline sales and personalise the customer experience. It rocks with a visual automation builder with hundreds of pre-built strategies for workflows, so you save time and automate the boring stuff. 

ActiveCampaign has high email deliverability and in-depth analytics. Small to medium-sized businesses can scale efficiently. It’s a one-stop shop for managing customer relationships and engagement.

3. GetResponse – Best for All-in-One Marketing

GetResponse is an all-in-one online marketing platform that combines email marketing, marketing automation, and landing pages. It also enables a built-in webinar functionality to help businesses of all sizes grow. Its key features include a visual workflow builder for advanced automation and an “Autofunnel” to create full sales pipelines. 

It provides you with strong e-commerce integrations, AI-powered creation tools, high email deliverability, and 24/7 support.

4. MailerLite – Best Budget-Friendly Option

MailerLite is a super user-friendly, highly affordable email marketing platform that’s perfect for small businesses and creators. You have to keep in mind that it’s all about keeping things simple and delivering value. You get a nice, clean drag-and-drop email editor, landing pages, pop-ups, and all the automation you need in one easy-to-use dashboard. 

One thing that really stands out is their very generous free plan. It lets you have up to some reasonable subscribers, and that comes with some pretty advanced features like automation and A/B testing.

5. Drip – Best for E-commerce Segmentation

Drip is one of those e-commerce marketing automation platforms that is available with customer segmentation and making the most of email and SMS. They allow online retailers to get data on a customer’s every move, from the moment they browse around to the minute they make a purchase. 

And then you can use all that info to set off targeted and automated sequences. It can be like “Hey, don’t forget about that thing you left in your cart” reminders and “You just made a purchase!” follow-up messages. 

6. Mailchimp – Best Free Starter

Mailchimp is the top choice for anyone looking for a risk-free way to dip their toes into marketing. Its free plan is ideal for small businesses and new marketers. You get up to 500 contacts and 1,000 emails per month without paying for anything. That’s a great low-cost entry point to the world of email marketing.

The main perks include an email builder that’s so easy to use. You don’t even need to know how to code; loads of customizable templates, plus standard features such as sign-up forms, landing pages, and basic automation. 

7. Brevo – Best for Transactional Emails

Brevo, formerly known as Sendinblue, is a versatile platform. It is considered the go-to choice for sending out both transactional emails and marketing emails with complete reliability. And this is due to its robust SMTP service and API. The way it’s priced, on a volume basis rather than per contact, keeps costs down and can be a real game-changer for businesses.

Key features include a built-in free CRM, the ability to automate campaigns across multiple channels (email, SMS, chat), and an interface that’s super easy to use. 

Final Thoughts

Choosing the right Klaviyo alternative in 2026 can make all the difference for your e-commerce business. With more innovative, simpler tools like Omnisend, ActiveCampaign, GetResponse, and MailerLite, you can easily automate email marketing. These tools help you to boost ROI and personalize customer experiences without paying high prices. 

From video AI tools to advanced segmentation, these platforms empower you to engage global audiences, save costs, and grow your brand faster. Take my advice and explore these versatile solutions for a future-ready, scalable online store.