Amazon Web Services (AWS) has announced a new space business segment aimed at taking cloud computing farther than ever.

Space-based business ventures are coming into their own and getting off the ground (pun intended), with space-based internet, communications, cloud services and more. Manned space trips are increasing in frequency and importance, as countries are looking to the moon and Mars for possible colonization.

AWS sees an opportunity to leverage their extensive cloud experience and portfolio to provide the backbone for these companies and industries. The new business unit, Aerospace and Satellite Solutions, will be run by retired Air Force Major Gen. Clint Crosier, who previously served as the director of Space Force Planning, referring to the latest branch of the US military.

“We find ourselves in the most exciting time in space since the Apollo missions,” Crosier said in today’s announcement from Amazon. “I have watched AWS transform the IT industry over the last 10 years and be instrumental in so many space milestones. I am honored to join AWS to continue to transform the industry and propel the space enterprise forward.”

Amazon’s investment in this space (pun intended again) illustrates the importance of the space industry to the US economy and technological future.