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Google Helps You Eliminate Duplicate Conversions With Order IDs in Conversion Tags

AdWords advertisers can now insert order IDs into AdWords conversion tags so duplicate conversions from the same device are automatically filtered out. Google quietly announced this news in a brief Google+ update this week, saying you’ll be able to review…

Alphabet (Google) Earnings Not As Good As Expected

Google parent Alphabet just announced its financial results for the first quarter with revenue up 17% year-over-year at $20.35 billion. Non-GAAP earnings per share were lower than expected at $7.50 (versus $7.96), and the stock is on the way down…

Amazon Fire Tablet Gets New Color and Storage Options

Amazon just announced new color and storage options for its Fire tablet. There are three new colors (magenta, blue, and tangerine) to join the black option for $49.99. There’s also a new 16GB version for $69.99. In addition to that,…

Google Adds New Features To Inbox

Google announced the launch of three new experiences for its Inbox by Gmail product including streamlined events, “glanceable” newsletters, and saved links. For events, Inbox will now gather emails from a single event together and show you what has changed.…

IBM Closes Aperto Acquisition

IBM announced in February that it had signed an agreement to acquire Berlin-based digital agency Aperto, which would join the IBM Interactive Experience (IBM iX) team to support IBM’s growth in Europe’s largest economy. IBM announced on Tuesday that it…

Apple WWDC Date Revealed By Siri

Apple’s Worldwide Developers Conference (WWDC) hasn’t been formally announced yet, but iOS users have discovered that Siri is giving the date when asked. As reported earlier by 9to5Mac, if you ask Siri, “When is WWDC?” it will tell you that…

Google Releases AdSense Guide to Audience Engagement

Google announced the release of its new “AdSense Guide to Audience Engagement”. This helps educate publishers on how to help their audience become more familiar with their brand, best practices for designing user journeys, and developing resonating content that’s easy…

YouTube Adds Spatial Audio For 360-Degree Videos

Google announced the launch of spatial audio for on-demand YouTube videos giving depth and distance to sound the way it has done with video with 360-degree videos. This appears to be the next step in the video service’s foray into…

Twitter Launches Ad Groups

Twitter announced ad groups as a new level to its campaign structure in its ads editor so advertisers can have more control over how to spend their budgets and target different audiences. A single campaign can have many ad groups,…

GoDaddy Offers Domains, SSL Certificates Through Microsoft Azure App Service

GoDaddy announced that it is now offering domains and SSL certificates through the Microsoft Azure App Service platform, building on an existing relationship with Microsoft. Azure App Service users can now buy and configure domain names right from the platform…