AT&T has introduced a new redesign of its Yellowpages.com homepage with an emphasis on image-based layout.
AT&T is rebranding its homepage as YP.com with tagline "Click Less. Live More." YP.com is focused on helping users "eat, play, and live" locally.
"We want to give today’s user more access to content that allows them to explore and stay locally connected," said David Krantz, president and CEO at AT&T Interactive.
"Our new YP brand represents a local search experience that consumers rely on to navigate their daily lives – whether it be by online, mobile or TV. Changing the front door to YP.com, which has evolved from our well-known Yellowpages.com brand, puts a face to our core product and brand mission."
The YP.com homepage now features local news headlines, weather, coupons, ways to share businesses and events via social networks and mobile devices.
AT&T says YP.com attracted over 36 million monthly unique visitors before its rebranding and its apps have been downloaded on over 40 million mobile phones.