AT&T has introduced an industry first, unveiling “SplitPay” to make it easier for multi-line customers to split the cost of their phone plan.

Splitting the cost of a phone plan is a popular way to save money, as virtually every major wireless provider offers steep discounts as more lines are added to a plan. Unfortunately, splitting a plan has required users to manually set up a payment plan among themselves, with one footing the bill until they can be reimbursed by the other members.

AT&T is easing that pain point with its SplitPay service.

Life is a whirlwind of balancing friends, family, and work or school schedules. If you’re like me, you’re always on the lookout for ways to make life simpler. And let’s be real: the last thing anyone wants to stress about is paying bills. That’s why we’re thrilled to introduce AT&T SplitPay℠ a revolutionary way to manage your cell phone bills that will change the game! Now you can reduce your worries about playing bill collector for your family and friends that share your cell phone plan.

The company says it has made the process as simple and pain-free as possible.

Whether you’re sharing a plan with family or friends, we know everyone wants to benefit from those fantastic multi-line discounts without the headache of bill splitting. SplitPay℠ is convenient and user-friendly and can even be used if enrolled in AutoPay (excluding credit cards). To set up SplitPay, on select postpaid wireless plans, eligible account owners log on to att.com/splitpayhelp and assign a payor for each line. Each month thereafter each of the designated lines is sent a text message with a secure link to pay their portion of the bill. Yes, it’s that simple! No fuss. Account owners remain responsible for the total bill amount due. But don’t worry, we’ll even follow up with the account owner before the due date if someone hasn’t paid their share.

Staying connected with AT&T is easy and so is splitting the bill. With SplitPay℠, an industry-first innovation, you can share your plan with as many people as possible, without having to chase everyone down for payments, and you don’t have to worry about the math! For eligible customers SplitPay℠ allows them to divide the monthly bill among different users effortlessly. We make the process simple and pain-free.

SplitPay is a truly awesome feature, one that other carriers will hopefully adopt.