Remember when Lenovo announced that Ashton Kutcher was their new product engineer last October? Well, apparently that was a legitimate title and Kutcher is going to have significant influence on the company’s next product line.
According to Re/code, Kutcher is in the process of designing a set of special edition smartphones for Lenovo which will launch some time this year.
— Lenovo (@lenovo) October 29, 2013
“This partnership with Lenovo brings together my love of technology and design that makes your life better, said Kutcher back in October. “I can’t wait to dig in and help Lenovo develop future mobile computing products, starting with the Yoga Tablet.”
Though it might seem to some that the Ashton Kutcher/Lenovo partnership is a marketing ploy or at best simply Kutcher lending his name–which has considerable sway–to the company’s new products, Lenovo says that’s not the case. According to Lenovo CMO David Roman, Kutcher is really taking a hands-on approach to designing these phones.
“I know on one level, it sounds corny, but it is real,” Roman told Re/code. “He not only sees himself as an engineer, but he is an engineer. If he sees a problem, he wants to solve it.”
For Lenovo, this news comes while the company is in the process of acquiring Motorola Mobility from Google. For Kutcher, this comes as he is no doubt planning a wedding. Tech news be damned–Kelso and Jackie are getting married y’all.
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