Ashley Madison, the online dating site for married people with the slogan “life’s short, have an affair,” has put up a rather interesting billboard in Little Rock, Arkansas.

I should say a rather interesting and rather appropriate billboard for Little Rock, Arkansas, home of our nation’s 42nd President.

“Who said cheaters never prosper. Happy Presidents Day!” reads the billboard, which features images of Bill Clinton, John F. Kennedy, and Franklin D. Roosevelt. Presidents Day is next Monday, February 17th.

Of course, Little Rock is the capital and largest city in Arkansas, home to Bill Clinton. He served as both the 40th and 42nd Governor of the state before taking a job at a much higher office. As we all know, Clinton was impeached in a ridiculous spectacle in 1998–all over an affair he had with 22-year-old White House intern Monica Lewinsky, and his subsequent “perjury and obstruction of justice.”

Though FDR’s extracurricular activities never got him impeached, the New Deal President is rumored to have had affairs with multiple women. Kennedy, on the other hand–well, we all know about Kennedy.

“Throughout history, men in positions of power – in particular, men in politics – have sought the romantic company of women who were not their wives,” says Noel Biderman. CEO and Founder, AshleyMadison.com. “We picked these three Presidents for the campaign, as each had well-known affairs during their Presidencies. Yet, despite their extra-marital dalliances, Americans revere each of these men as great leaders. That is because Americans love a champion, and they’re willing to forgive these types of transgressions when it comes to a so called winner.”

It’s interesting that all three politicians Ashley Madison chose to include in their new ad campaign are Democrats. I guess they decided that Larry Craig tapping his foot in the Minneapolis airport bathroom didn’t make for the best mental image.

Image via Ashley Madison