Arm Is Developing a Showcase Chip to Attract Business

Arm is reportedly working on its own chip to showcase what its designs are capable of in the hopes of attracting more business....
Arm Is Developing a Showcase Chip to Attract Business
Written by WebProNews
  • Arm is reportedly working on its own chip to showcase what its designs are capable of in the hopes of attracting more business.

    Arm is a chip design firm that licenses its designs to other companies. Arm-based chips are used in the most popular devices on the market, including those of Apple, Samsung, and more. According to a new report by Financial Times via Engadget, the company wants to take a more direct role in showcasing its inventions.

    The company has reportedly been working on its prototype for six months, an effort being led by Kevork Kechichian, a former Qualcomm executive and Snapdragon designer. Arm is not expected to sell or license the chip, only using it as a proof-of-concept to show potential manufacturers what is possible. The move is expected to increase excitement and Arm’s mindshare in the lead-up to a potential IPO.

    As Engadget points out, Arm’s customers will likely benefit from its work, even if the company never sells its chip. By manufacturing a showcase chip, the process could give Arm’s designers greater insight, leading to security and performance improvements.

    Get the WebProNews newsletter delivered to your inbox

    Get the free daily newsletter read by decision makers

    Subscribe
    Advertise with Us

    Ready to get started?

    Get our media kit