Dan Riccio, Apple former head of hardware, is reportedly heading up the company’s efforts to develop a virtual and augmented reality headset.

Dan Riccio has been heavily involved in Apple product design and hardware engineering since he joined the company in 1998. He was eventually appointed executive team leader of Hardware Engineering in 2012.

In January, however, Riccio was moved to a secret project, with John Ternus replacing him as hardware chief. Underscoring the importance of Riccio’s new role, he reports directly to Tim Cook. Some believed his new role might be tied to Project Titan, Apple’s car development efforts.

According to a new report by Bloomberg, however, it appears Riccio is working on a headset for virtual reality (VR) and augmented reality (AR). VR and AR have seen increased usage across a wide range of industries. While gaming is often the first people think of, VR and AR are being used to train personnel, provide therapy, improve remote workplace experiences, expand social networks and more.

Apple has been a big proponent of AR technology, rolling it out in the iPhone and iPad. If Bloomberg’s reports are true, a dedicated VR/AR headset would represent a significant increase in the company’s investment in the fledgling technology, and could pave the way for more widespread adoption.