Apple is moving forward with its requirement that app developers include a privacy label with new app submissions, beginning December 8.
Apple has established itself as the smartphone platform of choice for privacy conscious consumers. Many of its recent moves have angered Facebook and the advertising industry, specifically because they focus on protecting user privacy instead of making it easy for advertisers to track users.
The latest move is to require developers to include a privacy label, much like packaged food’s nutrition label, clearly outlining what impact the app will have on a user’s privacy.
On each app’s product page, users can learn about some of the data types the app may collect, and whether that data is linked to them or used to track them. You’ll need to provide information about your app’s privacy practices, including the practices of third-party partners whose code you integrate into your app, in App Store Connect. This information will be required to submit new apps and app updates to the App Store starting December 8, 2020.
This is good news for privacy conscious users and will help them make informed decisions about what apps they choose to install.