There’s a new study out about Apple Music, and it suggests that a lot of people have given up on the company’s new streaming service.
According to a MusicWatch survey of 5,000 US consumers, 48 percent of those who have tried Apple Music have stopped using the service.
And only 11 percent of iOS users are using Apple Music.
“In terms of benchmarking Apple Music, 40 percent of iOS users are buying digital downloads from iTunes, suggesting trial of Apple Music could be higher,” said Russ Crupnick, managing partner of MusicWatch. “That’s the disadvantage of not being the first mover in a market where very good services currently exist.”
Also, 61 percent of those enjoying a free trial have already turned off the auto-renewal option. If you want to but haven’t done that yet, here’s how.
That’s some of the bad news – now here’s a piece of meh news. According to the study, 64 percent of those currently using Apple Music said they were “very likely” to pay for it once their free trial ends.
Now for a little bit of silver lining: 28 percent of Spotify Premium subscribers are also using Apple Music. But of course, Apple Music users are still in free trial mode – so whether or not that 28 percent will pay for both Apple Music and Spotify is still to be determined.
MusicWatch found that only 77 percent of iOS users even knew about Apple Music – so Apple still has a bit of educating to do. Maybe once the entirety of the iOS community is made aware, those subscriber rates will jump.
Apple did have quite a bit of success with a recent exclusive, however. Dr. Dre’s new Compton album saw 25 million streams in its first week of availability. It also had about a half a million iTunes downloads.