How will Apple Music fare in an already crowded field of streaming music providers? That’s yet to be seen. But it appears that its introduction is already affecting the market.
Spotify, the biggest hurdle Apple Music will have to jump if it wants to dominate in this arena, might be looking to lower some of its prices to compete with Apple Music, which rolls out on June 30.
Apple Music will cost $9.99 per month for a single user – just like Spotify. But Apple is offering a highly competitive family plan – six users for just $14.99 per month.
Currently, Spotify’s family plans are $14.99 per month for two users, $19.99 for three, $24.99 for four, and $29.99 for five users. But Apple Music may have forced Spotify to reconsider that structure.
From The Verge:
“We already have similar family pricing in some markets and we expect to offer competitive pricing everywhere in the near future,” said Jonathan Price, Spotify’s global head of communications and public policy. He pointed out that in Sweden, Spotify already charges roughly $20 a month for a family of five.
Apple Music didn’t seem to impress Spotify CEO Daniel Ek, who tweeted “Oh, ok” after the company revealed the new service at its WWDC conference Monday. He quickly deleted the tweet.
Image via Björn Olsson, Flickr