AOL has just struck a deal with Hipster, a relatively new photo-sharing company, to acquire their local app. Hipster's intimate five-person team will be working with the AOL mobile team out of Palo Alto.
The year-old company raised considerable interest before launching their app--which allows users to create and upload photo postcards to share around the world--by recruiting engineers with an offer of $10,000 cash and a year's supply of Pabst Blue Ribbon beer, a known favorite in the "hipster" community. The app is mobile only and is not available online as yet.
This is just the latest of AOL's purchases made in an attempt to branch out in the media world. Last year they acquired The Huffington Post and created an entirely new entity called The Huffington Post Media Group, which integrates all Huffington Post and AOL content, including news, tech, women, local, multicultural, entertainment, video, and community, among others. That move possibly cost them a valuable team member, as when they merged, TechCrunch CEO Heather Harde resigned after disagreements with the way Huffington Post handled AOL's content.
While AOL has seen their share of bumps in the road, Hipster CEO Doug David is optimistic about their future with the company, as he made clear in an email confirming the acquisition to TechCrunch.
“The culture that Sol, David, and the team have created over at the AOL Mobile Team in Palo Alto is pretty amazing – it’s a group of people we can’t wait to starting building cool stuff with,” Ludlow says. “We’re also thrilled that Hipster is not only going to stay open as a product, but we’ll now be able to improve it / build even faster.”