Anna Kendrick has proven over the years that she has a pretty broad sense of humor; as a girl who isn’t afraid to reference, say, masturbating in a movie theater to Ryan Gosling movies, she’s a gem among today’s young actresses. That may be why Newcastle Brown Ale hired her to do a Super Bowl ad…sort of.
The beer company hasn’t bought air time during Sunday’s big game, but their ad campaign is almost as good. The idea revolves around the company being too broke to pay for a big commercial starring Kendrick, who says she was surprised they asked her to do it in the first place.
“I don’t think of myself as like, beer commercial-babe-hot. You know? I mean I’m hot, but like….like approachable hot. Like the hottest girl in your improv class hot,” she says in the ad.
“It seemed like the obvious thing we had to do, and unfair to the world if we didn’t,” Newcastle brand director Quinn Kilbury said. “The Super Bowl is great. The game is amazing, everyone loves the game. But it’s become much more about marketing in some ways, and the over-the-top ridiculousness that surrounds it. I saw a lot of that when I was doing the real Super Bowl marketing stuff over at Pepsi, so it’s close to my heart, and it is a little ridiculous sometimes. For a brand that likes to poke fun at marketing, we had to poke fun at Super Bowl marketing at some point.”
Image via YouTube