Google-based smartwatches have been rumored for quite some time, and today, the company finally revealed it its platform for such wearables: Android Wear.

Android Wear is described as a project that extends Android to “wearables,” and they’re just starting with watches. The company is already working with Samsung, Asus, HTC, LG, and Motorola as well as chip makers Broadcom, Imagination, Intel, Mediatek and Qualcomm. It’s also working with fashion brands like the Fossil Group.

There’s a whole lot of “Ok Google” involved. Check it out:

Google says Android Wear will show you info and suggestions you need “right when you need them”. You know, Google Now basically, but from a watch (or whatever else ends up utilizing it). But third-party apps will make or break this thing.

“The wide variety of Android applications means you’ll receive the latest posts and updates from your favorite social apps, chats from your preferred messaging apps, notifications from shopping, news and photography apps, and more,” says Sundar Pichai, SVP, Android, Chrome & Apps.

“Because Android for wearables works with Android’s rich notification system, many apps will already work well,” he says.

The developer preview is out.

Google says more developers and APIs are on the way. I guess we can expect plenty on this at Google I/O this year.

Consumers can expect to see products for sale later this year.

Image via Google