As you probably know by now, the organic reach of Facebook Page posts has been rapidly declining for months, and it’s not stopping until very little is left. In other words, you have little hope of getting your Page’s posts in front of a substantial number of people without paying for it.
The good news is that Facebook referrals are going strong. People are still sharing content from the articles themselves, and those articles are driving traffic to websites. You’re probably better off focusing on that kind of Facebook strategy (which is essentially creating good content and giving users obvious ways of sharing it on Facebook).
But there are ways you can boost your chances of getting your Page posts seen by more people, and that’s the subject of this new infographic from OfferPop.
Facebook recently made some design tweaks to the News Feed, utilizing different image sizes. There’s an infographic on optimizing for that too.
Image via OfferPop