SEO PowerSuite released results from a survey of SEOs, finding that only 23% have begun to implement Accelerated Mobile Pages (AMP) on their mobile sites, though a third plan to do so within the next six months.
Google began showing AMP content in search results in February, and announced an extension of this last week, with content appearing in a carousel at the top of search result pages.
“While half of SEOs surveyed expect AMP to have a significant impact, only 23 percent have begun to implement it on their mobile sites; 29 percent plan to implement AMP in the next six months, and 42 percent say they plan to research it further,” SEO PowerSuite’s report says. “Only 5% say they have no plans to support it.”
Only 75% of SEOs said they were aware of AMP, which is pretty troubling considering it has been one of the biggest SEO narratives since Google announced it. Just 18% said they had researched it extensively. Yikes.
50% said they expect AMP to significantly affect rankings in mobile search results, and 45% said they believe it will have some effect on them.
“SEO marketers really need to act fast and seize the first-mover opportunity ahead of their competition,” said SEO PowerSuite CEO Aleh Barysevich. “We expect Google to unveil more algorithm updates in the future to reward sites that maximize their mobile user experience.”
The survey was conducted among roughly 400 in-house SEOs and agency SEOs in North America and Europe. You can find the full report here.
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