New research from Nielsen has found that smartphone and tablet owners from the United Kingdom, Italy, and Germany are more apt to make online purchases on their PCs after viewing ads on their mobile devices than Americans. Italians were the most likely to click on an ad showcased on their devices to research a product further while Americans were found the least likely to follow this purchasing behavior.
Among U.S. mobile device users tablet users are “more likely to click on a mobile ad or search for more information after viewing a mobile ad than U.S. smartphone owners.”
As you can see on the tables above, American consumers were twice as likely to search for businesses and almost three times as likely purchase goods or services found on a tablet than those displayed on their smartphones.