Amazon’s new ad for the Kindle Paperwhite is the backdrop to a flame war on YouTube. Let’s see if you can figure out why.

“I’m throwing away my kindle. I cannot believe they included a straight couple in this commercial. GROSS!!” said one user.

That’s also what I thought when I first saw it. How reckless are you, Amazon?

(Update: Thankfully, tolerance is winning out. Troll comments are being successfully thumbed down into oblivion. Carry on.)