Today AmazonLocal unveiled Deal Preferences, a way for users to customize their shopping experience, and facilitate a more targeted offering of various deals they receive. AmazonLocal is a daily deals platform similar to Groupon, which offers users up to 75% discounts on everything from watermelons to sauna rentals.

Below is a screen of the updated Deal Preferences page, where users can select the sort of deals they’re interested in by clicking on ‘Your Account,’ after logging in:

According to a representative from Amazon in an email to WebProNews, AmazonLocal Vice President Mike George states, “The introduction of Deal Preferences upholds Amazon’s long tradition of delivering relevant products and services to customers. AmazonLocal provides customers in 100 markets across the U.S with deals every day, and beginning today, those customers can now use Deal Preferences to get exactly the offers they want sent directly to their inbox.”

AmazonLocal, which recently sold 1 million Amazon gift cards in roughly 17 hours nationwide on March 20, came into its 100th market on April 5, and is presently available in 28 states and the District of Columbia. The service is also available to Kindle 3G and Kindle Touch customers in the U.S., and will continue to expand.

In related news, Lexington, Kentucky, which is yet to have its own AmazonLocal market, was recently found to have the most Kindle readers in the country. Surely AmazonLocal will now be forced to expand to the area.