Amazon has just snatched up a bunch of new content for its Prime Instant Video streaming service – most of it in the form of kids shows from the Viacom family of networks.
The Amazon/Viacom deal is being touted as a “multi-year, multi-national” licensing agreement and they say that it will bump up Amazon Prime’s video catalog by over 100 TV shows and over 1000 episodes.
The content comes from networks like Nickelodeon, Nick Jr., MTV, and Comedy Central – shows like Dora the Explorer, Blue’s Clues, SpongeBob Squarepants, and more kids programming. On the adult side, Amazon Prime Instant Video members will see shows like Key & Peele, Workaholics, and Teen Mom 2 land on the service.
Many of these titles were just recently available on Netflix, but that deal expired last week. So now, Amazon has picked up the slack.
“Kids’ shows are one of the most watched TV genres on Prime Instant Video,” said Bill Carr, VP of Digital Video and Music for Amazon. “And this expanded deal will now bring customers the largest subscription selection of Nickelodeon and Nick Jr. TV shows online, anywhere. With programs like Dora the Explorer, SpongeBob SquarePants, Bubble Guppies and The Backyardigans there are hundreds of great shows for kids and parents to choose from. In addition, we are bringing customers popular shows from MTV and COMEDY CENTRAL like Key & Peele, Workaholics, Awkward and Teen Mom 2, with the promise of more shows from these networks in the future.”
Not only is Amazon continuing with their original programing initiative, greenlighting 5 new shows last week, but they also just inked an expanded deal with NBCUniversal to bring more shows from NBC, USA, and SyFy to Prime Instant Video.