More than a year after Amazon debuted its music streaming service in the US, the company has opened it up across the pond.
Amazon Prime Music is now live in the UK.
Prime Music isn’t a monthly subscription service, like Spotify or Apple Music. Instead, Prime Music is just another perk offered to Amazon Prime members alongside expedited shipping, Amazon Prime Instant Video, and Kindle perks. In the US, that’s $99 a year and in the UK it’s £79.
Amazon boasts that “with Prime Music, you can listen ad-free to over a million songs from top artists like Daft Punk, P!nk, Bruno Mars, Blake Shelton, The Lumineers, Bruce Springsteen and Madonna.
And we’ll be adding more music all the time.”
And that sounds ok – Amazon Prime Music does have some good selections.
But when compared to services like Spotify or Apple Music, it just pales. Spotify, for instance, boasts of 30 million songs compared to Amazon’s “over a million.”
And as we’ve highlighted before, Amazon Prime Music launched without a deal with the largest record label in the world – Universal Music Group.
Still, it is a pretty nice dangling carrot for people deciding on whether or not to sign up for Prime. With Amazon Prime, it’s never been about each individual perk being the best thing in the world (other than the shipping, which is pretty nice) – it’s always been about the totality of the service.