Amazon Launches Self-Serve Giveaway Promotion Tool

Chris CrumBusiness

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Amazon just launched a new tool for hosting giveaways. It can be used by pretty much anyone, including brands, bloggers, authors, artists, non-profits, etc. This pretty much sums it up:

"The idea of running giveaway promotions is easy. They are a really effective way to attract attention and build engagement, but giveaways often come with hidden costs and complexities which makes the reality of running one hard,” said Steve Shure, Vice President Consumer Marketing at Amazon. “Amazon Giveaway is the first self-service tool that takes care of all the hard work of a giveaway, from setting up all of the rules to shipping prizes directly to winners.”

To use the tool, just go to or find an eligible item on Amazon and click "set up a giveaway" near the bottom of the product detail page. Hosts determine giveaway details, enter custom content, and decide if prizes will go to a bunch of people or just a few. As a host, you'll get a unique link you can share with your audience however you like.

According to Amazon, the word "giveaway" is mentioned over a million times every day across social media channels like Twitter, Facebook, YouTube, and Instagram.

Image via Amazon

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.