Amazon has announced the launch of an unlimited, commercial-free instant streaming movie and TV show service for Amazon Prime members. The service will give subscribers access to 5,000 movies and shows. 

Prime members will not be charged any extra. The price will remain $79 per year for the membership. The service also provides members with "all-you-can-eat" free 2-day shipping, which the company says has already attracted millions.

"Millions of Amazon Prime members already enjoy the convenience of free Two-Day Shipping," said Amazon Prime VP Robbie Schwietzer. "Adding unlimited instant access to thousands of movies and TV shows at no additional cost is a great way to give members even more value for their $79 annual Amazon Prime membership."

"In addition to now offering unlimited, commercial-free, instant streaming of 5,000 movies and TV shows to Amazon Prime members, we continue to offer all customers more than 90,000 movies and TV shows through Amazon Instant Video," noted Cameron Janes, director of Amazon Instant Video. "With Amazon Instant Video customers can rent or purchase hit movies, such as ‘The Social Network’ as well as purchase the latest TV shows available the day-after they broadcast."

Obviously the service will go head to head with Netflix, with each providing different benefits to users. Amazon has the additional services described above, and Netflix charges by the month, and offers various plans that include DVD mailings for titles that aren’t included in the streaming service.