Amazon may be gearing up to make another sizable investment in India.
The India Times reports that the company is preparing to launch its Prime service in the country, including Amazon Instant Video within the year.
Apparently, Amazon is already in talks with content producers. According to the report, this move will cost Amazon more than $5 billion, much of which will be spent on content.
“Our biggest financial backer (Amazon founder Jeff Bezos) doesn’t need a fresh pitch while deciding every new investment — we are really long on India, investment figures are easily in multiples of billion dollars,” the source told the Times.
Amazon first launched Amazon.in in 2013, originally selling books and DVDs. Over time, the ecommerce marketplace began to sell a fuller slate of products. Most recently, Amazon.in launched a luxury beauty product store.
Amazon made a big investment in India last year – $2 billion to “support its rapid growth and continue to enhance the customer and seller experience in India.”
“We see huge potential in the Indian economy and for the growth of e-commerce in India. With this additional investment of US $2 billion, our team can continue to think big, innovate, and raise the bar for customers in India. At current scale and growth rates, India is on track to be our fastest country ever to a billion dollars in gross sales,” said Bezos at the time.