Amazon Hikes Free Shipping Threshold in the UK

Josh WolfordBusiness

Share this Post

If you've been ordering stuff from Amazon for a while, you probably remember a time when Amazon's free delivery would kick in no matter what you bought.

In the UK, the first minimum spend threshold came in 2013, when Amazon forced customers to buy at least £10 worth of product to qualify for Free Super Saver Delivery.

Now, that's doubling to £20

Of course, you could just pay £79 a year for Amazon Prime and avoid this threshold altogether ... or at least that's probably what Amazon wants people to consider.

Engadget UK first spotted the new rules, which go into effect at 6pm. They say Amazon "may also be moving to to cover the cost of its wide range of delivery options, which now include same-day collection and shipment to your local Post Office."

Folks in the States should recognize this sort of move. In October of 2013, Amazon upped the free shipping threshold to $35. Free delivery had previously kicked in at any $25 order – and it was that way for a decade.

If you have a £7 item lying around in your cart, you better go ahead and buy it now. Super Saver delivery still kicks in at £10.00, according to Amazon UK's help page.

Image via Stephen Woods, Flickr Creative Commons

Josh Wolford
Josh Wolford is a writer for WebProNews. He likes beer, Japanese food, and movies that make him feel weird afterward. Mostly beer. Follow him on Twitter: @joshgwolf Instagram: @joshgwolf Google+: Joshua Wolford StumbleUpon: joshgwolf