Amazon Dash Button Appears To Not Be A Joke

Chris CrumeCommerce & Retail

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About a year ago, Amazon unveiled the Amazon Dash, a way for people to add items to their shopping lists from their homes by scanning them with the device or using the microphone to tell it what they need.

Now, the company has announced an extension of Dash with the Amazon Dash Button. Given the timing of the announcement and the nature of the product, you might think Amazon was playing an April Fools' joke on you, but it appears to be a real offering.

Prime members can get branded buttons for products they use regularly (like coffee creamer, laundry detergent, diapers, etc.), and when they're getting low on stock, they can just press the button to order more.

"Dash Button comes with a reusable adhesive and a hook so you can hang, stick, or place it right where you need it," says Amazon. "Keep Dash Button handy in the kitchen, bath, laundry, or anywhere you store your favorite products. When you're running low, simply press Dash Button, and Amazon quickly delivers household favorites so you can skip the last-minute trip to the store."

You can get buttons for Cottonelle toilet paper, Boutny paper towels, Clorox wipes, Izze sparkling juice, Olay anti-aging moisturizer, Huggies diapers, Tide detergent, Glad trash bags, Kraft Easy Mac, and more. You can see the whole selection here.

"Dash Button is simple to set up," the company says. "Use the Amazon app on your smartphone to easily connect to your home Wi-Fi network and select the product you want to reorder with Dash Button. Once connected, a single press automatically places your order. Amazon sends an order alert to your phone, so it's easy to cancel if you change your mind. Unless you elect otherwise, Dash Button responds only to your first press until your order is delivered."

Amazon lets developers and manufacturers integrate the Dash service into their products and services as well. Whirlpool is taking advantage with a smart washer. Brita is doing so with a connected water pitcher.

Images via Amazon

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.