Airbnb has unveiled a sweeping transformation of its core product, signaling its ambition to evolve far beyond a travel platform into what CEO Brian Chesky calls “an everything app.” In an interview with CNBC during the company’s keynote in Los Angeles, Chesky outlined a vision that reimagines Airbnb not only as a place to find accommodations, but as a destination for a broad suite of local services and immersive experiences, regardless of whether a user is traveling or simply exploring their own city.

“We wanted to bring back experiences in a completely reimagined way… What if you can Airbnb, the whole world, all these different services?” Chesky told CNBC. Drawing a comparison with Amazon’s sweeping retail empire, Chesky remarked, “Everyone called Amazon the everything store… but it’s not services. What if you could get Airbnb, a chef, a masseuse?” He acknowledged the technical and organizational effort behind this pivot, noting that it required a fundamental rebuild of Airbnb’s technology stack and the creation of entirely new departments—a process he characterized as an “all hands on deck” initiative that took years to accomplish.

The new Airbnb app, as reported by Hospitality Design, delivers a seamless interface where users can now access not only homes, but also a suite of in-home services and curated experiences. Airbnb Services, one of the marquee additions, brings on-demand, hotel-style amenities—ranging from private chefs and spa treatments to personal trainers and photographers—to 260 cities across ten service categories. These service providers are rigorously vetted for quality, with an average of 10 years’ experience and strong reputations in their respective fields. Chesky explained the rationale: “People choose hotels for their services. People choose Airbnbs for the space. Now, we’re giving you the best of both worlds—amazing homes with services that make them even more special.”

In addition to services, Airbnb has relaunched and expanded Airbnb Experiences, now available in 650 cities globally. The repertoire has been refreshed with cultural, culinary, and wellness-focused activities, many led by local hosts. The company has even introduced “Airbnb Originals”—celebrity-driven offerings such as beach volleyball with Olympian Carol Solberg or cooking with renowned chefs—underscoring its effort to blur the lines between travel, entertainment, and local exploration, as covered by Hospitality Design.

One of the most significant shifts is that users do not need to be guests at an Airbnb property to book these services or experiences. As Chesky demonstrated in a product demo highlighted by Airbnb, “You don’t need to be on a trip. You don’t need to be staying in a home. … If you want to get makeup done for an event, if you want to hire a caterer, if you want to get a massage, you can just go to our app and you can book it.” This positions Airbnb as a competitor not just in travel, but in the broader market for local services and urban experiences.

With the redesigned app, Airbnb also introduces enhanced social features, including user and host profiles and tools for communication that evoke aspects of social media—though Chesky distinguished Airbnb’s model as “a way you can connect with other people in the real world,” rather than just a digital network.

The sweeping changes come as Airbnb also doubles down on its flexible, people-centric internal culture. Chesky defended the company’s remote work policy—which requires key staff to be on-site in San Francisco only one week per month—arguing on CNBC that productivity comes from clear goals and major launches, not physical presence.

As Chesky summed up in his keynote and CNBC appearance, “Today is just the beginning of a new chapter.” The company’s bold redesign and ambitious service expansion suggest that Airbnb’s next act could reshape not just how people travel, but how they experience and interact with their own cities—turning the app into a global marketplace for real-world connection and convenience.