SearchNews

Moz Founder Says Google Knows Everything and is Now Relying on Behavioral Data for Search Rankings
Google is now relying on behavioral data that it gets from searchers, Chrome users, Android, etc. as the primary way that it ranks pages, according to Moz founder Rand Fishkin, who...
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Search Marketers Should Reframe Around Precision Marketing
If you are just starting your career as a search marketer, Amanda Richman, CEO of Wavemaker which is the seco...
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Google Chrome 69 Makes Your Passwords Harder to Hack
Google Chrome is a decade old and the company celebrated with a new look, a revamped password manager, a slew of develop-centric changes, plenty of...
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Denny’s Says That Google Ads Are Bringing Customers to the Table
The Google Ads Team recently provided an interesting profile on how Denny's focused their marketing on digital in order to reach people as the...
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Google Introduces New Metrics to Help Marketers Test Ad Strength
For some time now, Google advertisers have been frustrated by a lack of reporting metrics on Universal App marketing campaigns and responsive displa...
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The Challenges of Brand Search and PPC
Controlling the search position of your brand is very important to your business. However, this has become increasingly difficult due to changes in Google brand policies that have...
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How to Harness the Combined Power of Search and Video to Increase Ad Conversions
One of the most powerful ways for a business to drive sales is via video reviews on YouTube. Earlier this year, Google made that even more effective by combining the power of video...
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Google Collaborates With Newsgroups to Show Tabular Data in Search Results
Google just announced that it will be using a new type of formatting for how newsgroups present their data in Search results. This will make it easi...
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Snapchat and Amazon Could Be Teaming Up on a New Visual Search Tool
Snapchat is seeking to expand its horizons and utilize its camera to go beyond social media with a new visual search feature. This novel search capa...
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Popular Google, FireFox Extension is Secretly Tracking User Activity
A popular browser extension that helps personalize how a website looks has been found to be tracking user activity. The revelation has pushed Google...
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Bing Gets New ‘Visual Search’ Feature, Competes With Google Lens
Microsoft is not going to let Google have all the fun. The company has recently unveiled Visual Search for Bing, a feature that's expected to comple...
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5 Tips to Help You Optimize Your Website for Voice Search
It took a few years but voice search has finally matured, with Alexa, Siri and other voice-activated helpers now fast becoming the norm instead of a...
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Google to Remove HTTPS Secure Indicator in September
The Secure URL label HTTPS will no longer be seen on Google Chrome by September of this year. Google believes that secure websites should be the nor...
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Google’s Web Store Spreads Malware Again, 100,000 Users Infected By Malicious Chrome Extensions
Security firm Radware has uncovered malicious extensions believed to infect more than 100,000 Google Chrome users. According to a ...
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