SearchNews

Reports of Unstable Google Search Results
SEO expert Barry Schwartz has reported that in his tracking there appears to be some unstableness with...
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Kara Swisher on Tech: A Lot of Their Inventions Are Very Damaging to Society
Should tech companies be hiring Chief Ethics Officers in order to get better at self-examination? That’s the question posed by Kara Swisher, interne...
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Apple Search Advertising: Their Next Multi-Billion Dollar Business?
Senior Analyst at Berstein, Toni Sacconaghi, released a note today predicting that Apple’s advertising business will be worth billions by 2020. Simi...
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Google Search Algorithm Update on October 16th Looks Like a Big One
SEO expert Barry Schwartz released a video this morning stating that he sees “lots of signals” that the...
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Analyst Says that Google Already Dominates the Media Business
When does Google dominate the media business? "They already do," says Brian Wieser, senior research analyst a...
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George Gilder: Google is Having a Nervous Breakdown
Historian and futurist George Gilder says that Google Marxism just repeats Karl Marx’s error with their technology. Because of this Gilder says that...
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How Removing Navigation Links at Wayfair Increased Traffic by 10 Percent
Internal navigation links on your site can dramatically and negatively impact search traffic referrals says SEO expert Alex Stein. Extra links lower the site authority that your tr...
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Moz Founder Says Google Knows Everything and is Now Relying on Behavioral Data for Search Rankings
Google is now relying on behavioral data that it gets from searchers, Chrome users, Android, etc. as the primary way that it ranks pages, according to Moz founder Rand Fishkin, who...
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Search Marketers Should Reframe Around Precision Marketing
If you are just starting your career as a search marketer, Amanda Richman, CEO of Wavemaker which is the seco...
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Google Chrome 69 Makes Your Passwords Harder to Hack
Google Chrome is a decade old and the company celebrated with a new look, a revamped password manager, a slew of develop-centric changes, plenty of...
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Denny’s Says That Google Ads Are Bringing Customers to the Table
The Google Ads Team recently provided an interesting profile on how Denny's focused their marketing on digital in order to reach people as the...
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Google Introduces New Metrics to Help Marketers Test Ad Strength
For some time now, Google advertisers have been frustrated by a lack of reporting metrics on Universal App marketing campaigns and responsive displa...
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The Challenges of Brand Search and PPC
Controlling the search position of your brand is very important to your business. However, this has become increasingly difficult due to changes in Google brand policies that have...
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How to Harness the Combined Power of Search and Video to Increase Ad Conversions
One of the most powerful ways for a business to drive sales is via video reviews on YouTube. Earlier this year, Google made that even more effective by combining the power of video...
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