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In the ever-evolving world of digital advertising, Google has introduced a significant enhancement to its Ads platform: a diagnostics tool specifically designed for conversions wit...

Google Restricts EU Political Ads to Meet TTPA Rules by 2025

Google's Sweeping Changes to Political Advertising in Europe In a move that underscores the growing tension between tech giants and European regulators, Google ha...

Magnite Mulls Lawsuit Against Google Over Ad Tech Monopoly

In the escalating battle over dominance in digital advertising, Magnite Inc., a leading independent sell-side platform, has signaled its readiness to pursue legal action against Al...

Digital Ad Fraud Costs $88B in 2023, Set to Reach $172B by 2028

In the digital advertising world, where billions of dollars change hands annually, one persistent shadow has loomed unchanged for over a decade and a half: ad fraud. Despite techno...

Snap Q2 2025 Revenue Misses at $1.34B Amid Ad Glitch, Competition

Snap Inc., the parent company of Snapchat, is grappling with persistent challenges in its advertising business that are casting a long shadow over its otherwise promising advanceme...

OpenX Sues Google Over Anticompetitive Digital Ad Practices

In the escalating battle over dominance in digital advertising, adtech firm OpenX has launched a significant legal challenge against Alphabet Inc.'s Google, alleging a pattern o...

Amazon Eyes Ads in Alexa Plus to Offset AI Costs Amid Privacy Concerns

Amazon's latest push into artificial intelligence with Alexa Plus is stirring debate among smart home enthusiasts and industry watchers alike. Launched earlier this year as a ge...

Google Pitches Ads in AI Search Responses to Marketers

Google's advertising empire, long dominant in traditional search, is now aggressively expanding into its artificial intelligence-driven features, with a fresh pitch to marketers ai...

Microsoft Advertising Rolls Out Website Exclusions for Precise Targeting

In a move that underscores Microsoft Advertising's push toward greater advertiser control amid intensifying competition in digital marketing, the platform has rolled out new websit...

UC Berkeley Dropouts Raise $28M for Ethical AI Marketing Startup

From Campus Halls to Startup Stardom In the bustling world of artificial intelligence startups, a pair of University of California, Berkeley dropouts have captured signific...

Alphabet Q2 Revenue Soars 14% to $84.7B on AI and Cloud Growth

In the latest quarterly earnings report from Alphabet Inc., the parent company of Google, a subtle but significant shift is emerging: artificial intelligence is eclipsing tradition...

Amazon Exits Google Shopping Ads, Boosting Rivals and Cutting Costs

In a move that underscores the intensifying rivalry among tech giants, Amazon has completely withdrawn from bidding on Google Shopping ads, a decision that could reshape competi...

Google Tests Shoppable Ads in Gmail Promotions Tab, Blending Commerce with Privacy Risks and User Backlash

Google is experimenting with a new breed of advertisements in Gmail that could transform the email service's Promotions tab into something resembling a digital storefront, blurring...

Google Unveils Enhanced Privacy and Measurement Features Aimed at Marketers and App Developers

In a move reflecting the rapidly changing strategies of digital advertising, Google has unveiled a series of enhanced privacy and measurement features aimed at marketers and app de...

Google Brings ‘Retail Search’ to Cloud Customers

Google is expanding its cloud services, bringing Retail Search to its clients in an effort to help them provide the best experience to their own customers....

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