AdTechPro

In the fast-evolving world of advertising technology, mergers and acquisitions are accelerating at a breakneck pace, driven by the relentless march of artificial intelligence an...

Screens to Shelves: Albertsons and NBCU’s Bold Bet on Closed-Loop CTV Measurement

In the rapidly evolving world of retail media, Albertsons Media Collective and NBCUniversal have unveiled a groundbreaking partnership that promises to redefine how advertisers...

ContextGPT Ignites Media Buying Revolution: Wunderkind and Cognitiv’s AI Edge for BFCM Wins

In the fast-evolving world of digital advertising, where third-party cookies are crumbling and consumer privacy reigns supreme, a new partnership between Wunderkind Ads and Cogn...

Microsoft’s Clarity Edict: Publishers’ New Ad Revenue Gatekeeper

In a bold move that could redefine the digital advertising landscape, Microsoft has mandated the use of its Clarity analytics tool for all third-party publishers seeking revenue...

Google’s Phone Number Blacklist: Fortifying Ads Against Fraud

In the ever-evolving battle against online scams, Google is rolling out a significant policy update that targets a critical vulnerability in digital advertising: fraudulent phon...

Meta’s $16 Billion Scam Ad Empire Exposed

In a stunning revelation that underscores the dark underbelly of digital advertising, internal documents from Meta Platforms Inc. reveal that the company projected about 10% of...

Brands Forge In-House Ad Tech Empires Amid CTV Explosion

In the rapidly evolving landscape of digital advertising, major brands are increasingly turning to in-house ad-tech stacks to gain tighter control over their first-party data. T...

Halo Hijacked: Microsoft’s Silence on ICE’s Controversial Ads

In a move that has ignited fierce debate across the gaming and tech industries, the U.S. Immigration and Customs Enforcement (ICE) has appropriated imagery from Microsoft's icon...

Samsung Rolls Out Ads on Family Hub Fridges, Igniting Privacy Concerns

In a move that has ignited widespread debate among consumers and tech executives alike, Samsung Electronics Co. has begun rolling out advertisements on its high-end Family Hub smar...

Apple Plans Ads in Maps App by 2026 to Boost Services Revenue

Apple Inc. is reportedly gearing up to integrate advertisements into its Maps application as early as next year, a move that could significantly boost its services revenue while al...

Apple May Disable App Tracking in EU Over DMA Pressures

In a move that underscores the escalating tensions between tech giants and European regulators, Apple has issued a stark warning: it may be compelled to disable its App Tracking Tr...

Google Cuts Middle Management in Ad Sales to Streamline Operations

In the ever-evolving world of Big Tech, Google has once again made headlines by restructuring its organizational hierarchy, this time targeting middle management in its lucrative a...

Google Launches Beta Text Guidelines for AI Ad Copy Control

In a significant update for digital advertisers, Google has begun rolling out its new text guidelines feature in Google Ads, allowing brands to exert greater control over AI-genera...

Google Ads API v22 Debuts Generative AI for Ad Automation

In the ever-evolving world of digital advertising, Google has once again pushed the boundaries with the release of its Ads API version 22, introducing a suite of features that leve...

Google Expands Shopping Ads to Support Subscriptions for Physical Goods in US

Google has made a significant move in the e-commerce sector by expanding its Shopping Ads to include subscriptions for physical goods, a development that could reshape how merch...

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