Advertising & Marketing

AI’s Assault on CRO Revenue Engines
Contract research organizations, long the backbone of drug development outsourcing, confront an existential challenge from artificial intelligence. Core revenue streams—monit...
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Swim Boss to Puck Powerhouse: Tim Hinchey’s Revenue Pivot to Vancouver Canucks
Tim Hinchey, the former president and CEO of USA Swimming, has stepped into a pivotal revenue leadership role at Canucks Sports & Entertainment, the parent company of the NHL...
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Homecoming Hire: Miami Poaches Northwestern’s Revenue Architect Jesse Marks
In a move blending personal roots with professional ambition, Jesse Marks, Northwestern University's Chief Revenue Officer, is returning to his alma mater, the University of...
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DeepL’s Revenue and Operations Overhaul: Salesforce, ServiceNow Veterans Fuel AI Scaling Push
COLOGNE, Germany—DeepL, the AI-driven language technology firm, has accelerated its executive buildup with the appointment of Detlef Krause as chief revenue officer and Gavin...
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Spotify’s High-Stakes Gambit: Why the Long-Promised HiFi Audio Is Now a Trojan Horse for a Pricier ‘Supremium’ Tier
Spotify's High-Stakes Gambit: Why the Long-Promised HiFi Audio Is Now a Trojan Horse for a Pricier 'Supremium' Tier NEW YORK – In the fast-moving world of digital media...
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TikTok’s New Frontier: App’s Demand for Immigration Status Ignites Privacy Firestorm
NEW YORK – TikTok, the social media behemoth owned by Beijing-based ByteDance, ignited a fresh firestorm this week after a quiet update to its privacy policy revealed it woul...
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TikTok’s U.S. Pivot: Precise Location, Immigration Data Spark Privacy Firestorm
ByteDance's TikTok has thrust U.S. users into a fresh privacy debate with policy updates tied to its seismic ownership shift, now allowing collection of precise GPS location...
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Ellisons’ Media Gambit: Paramount’s Hostile Warner Bid Amid Trump Ties and News Storms
Ellisons' Media Gambit: Paramount's Hostile Warner Bid Amid Trump Ties and News StormsDavid Ellison, CEO of the newly formed Paramount Skydance, and his billionaire fat...
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The Slop Invasion: How AI’s Low-Cost Ad Blitz Is Overwhelming Feeds and Upending Madison Avenue
An unsettling image of a shrimp-and-jam-filled croissant flashes across a social media feed, its glossy, surreal perfection a hallmark of artificial intelligence. It’s an adv...
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Apple’s Enduring Crown: Inside the Contradictions of Corporate Admiration Amid Market Headwinds
Apple's Enduring Crown: Inside the Contradictions of Corporate Admiration Amid Market Headwinds CUPERTINO, Calif. — For the 19th consecutive year, Apple Inc. has se...
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Hollywood’s New Piracy Frontier: Wielding Indian Courts for a Global Takedown Strategy
NEW DELHI—In a quiet but potentially seismic legal maneuver, a coalition of Hollywood's biggest players, including Disney, Netflix, and Warner Bros., has turned to the High C...
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The Trillion-Dollar Decoupling: Inside Europe’s High-Stakes Push to Unplug from Silicon Valley
BRUSSELS—In the corridors of the Berlaymont building, the headquarters of the European Commission, a new doctrine has taken hold, one that views data not merely as the new oi...
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Project Liberty: Inside the High-Stakes Deal That Ceded TikTok’s U.S. Future
NEW YORK – After years of escalating geopolitical tensions, regulatory threats, and high-stakes negotiations that captivated Washington and Silicon Valley, the American itera...
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The Thread Unravels for X: How Meta’s Challenger Quietly Seized a Key U.S. Social Media Crown
In the high-stakes war for digital attention, a significant tremor has rattled the social media domain. Meta Platforms' Threads, once dismissed by some as a fleeting phenomen...
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Why Do Smart Users Compare Internet Options Before Buying
Most people rely on a stable internet connection every single day. Yet many sign up for a plan without checking what else is out there. Smart users know th...
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