Advertising & Marketing

Klaviyo Restructures R&D to Accelerate AI-Driven Marketing Innovation
Klaviyo Inc., the marketing automation company that went public in 2023, is undergoing a significant overhaul of its research and development teams to prioritize artificial intelli...
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Washington Schools to Restrict Student Cellphones in 75% Districts by 2025
In a move reflecting growing concerns over digital distractions in education, a significant majority of Washington state's school districts are set to implement restrictions on stu...
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EisenhĂĽttenstadt’s Free Rent Contest Draws 1,700 Global Applicants to Fight Decline
In the quiet corners of eastern Germany, a bold experiment in urban revival has captured global attention, drawing thousands of applicants from around the world to a fading Soviet-...
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EU Accelerates Digital Euro to Counter US Stablecoin Dominance
The European Union is intensifying its push to develop a digital euro, driven by mounting concerns over the dominance of U.S.-backed stablecoins and the need to safeguard monetary...
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iPhone Users 20% More Likely to Fall for Scams Than Android, Study Shows
In the fiercely competitive world of smartphones, where brand loyalty often borders on fanaticism, a recent study has upended long-held assumptions about user behavior and digital...
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No-Code Platforms to Dominate CRM by 2025, Outpacing Legacy Systems
In the fast-evolving world of business technology, legacy customer relationship management (CRM) systems—those monolithic platforms built on outdated codebases—are facing an existe...
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2025 Small Business Strategies for Economic Resilience and Growth
In the competitive arena of small business, where every sale counts toward survival and expansion, owners are increasingly turning to proven tactics to boost revenue. As we navigat...
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VaynerMedia Named H&R Block’s Social Media Agency to Modernize Tax Marketing
In a significant shift for the tax-preparation giant, VaynerMedia has been named the social and media agency of record for H&R Block, marking a new chapter in how the company engag...
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Blue Apron Builds In-House Team to Internalize Influencer Marketing
Blue Apron's Strategic Shift to In-House Influencer Marketing In a bold move reflecting broader shifts in digital marketing, Blue Apron, the meal-kit delivery ser...
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Brands Face IP Disputes Over Unauthorized Influencer Content Reuse
In the rapidly evolving world of digital marketing, where influencers wield significant power over consumer perceptions, a growing tension is emerging between brands and creators....
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Cracker Barrel Logo Redesign Ignites Backlash, 15% Stock Plunge
The Spark of Controversy In the summer of 2025, Cracker Barrel Old Country Store Inc. unveiled a redesigned logo that has ignited a firestorm of debate across soc...
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2025 Social Media Ad Trends: AI, Videos, and Influencers
As social media platforms continue to evolve, advertisers in 2025 are navigating a dynamic environment where artificial intelligence and short-form video dominate strategies. Brand...
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Why Marketers Must Own 90% of B2B Pipeline for 20% Conversion Gains
In the evolving world of business-to-business sales, a provocative idea is gaining traction: marketers should take ownership of 90% of the sales pipeline. This isn't just a theoret...
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Google Launches AI Mode in Overviews with Gemini for Global Queries
Google's latest experiment in search functionality is quietly reshaping how users interact with its platform, introducing an "Ask anything" box within AI Overviews that seamlessly...
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AI Transforms B2B Sales: Personalization, Analytics, and Revenue Growth
In the fast-evolving world of business-to-business sales, artificial intelligence is no longer a futuristic tool but a core driver reshaping go-to-market strategies. Companies that...
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